Pegasus Systems Thinking
Conference Presentation

"Creating Global Communication Skills and Norms
in a Virtual Community"
Presented at the 18th annual Pegasus Conference in Boston, Massachusetts

Sue Brightman, Brightman Glover International; An Vandermeersch, Shell International Business Applications Support
In an increasingly virtual world, organizations are being forced to pioneer new ways of achieving business success. Whether teams are spread across states, regions, or continents, members must transcend differences in language, culture, and norms without the benefit of regular face-to-face contact. This workshop will highlight how Shell used a systems approach to introduce three tools for “conversations that matter” to 1,000+ employees around the world in a manner that strengthened their community while respecting their differences. Through leading-edge audio and web technology that allowed people to practice their skills, the process created new norms in a fast, expert way.

Read Shell Case Study (PDF) that Sue Brightman and An Vandermeersch co-presented at 2008 conference about Brightman Glover International's global workshop rollout with Shell.